Archive for March, 2015

MUSINGS on Pi…and what’s in a name
March 14, 2015

Dear Readers;

Happy Pi Day!

It’s 3/14/15 and the world is a buzz! Today is the only day this century that matches pi, the mathematical ratio of the circumference of a circle to its diameter. Pi can be rounded off to 3.1415, but in actually goes on infinitely, like imagination, it has no endpoint. Pi has been one of the central problem solving tools for centuries.

Now I have always had a particular fondness for the circle, more so than straight lines or angles. Circles are prominent in my home décor. And for years we’ve built my vegetable garden as raised beds within a large circle. Circles are power symbols for me.

In 1995, when I decided to re-form my work life and start a new consulting firm I knew I wanted just the right name and symbol to convey my offering. Self-reflection and brainstorming with my husband and close friends led to the name Practical Imagination…. a company devoted to engaging imaginative, creative thinking yet also focused toward practicality and problem solving so that “ideas” could become “reality” and brought to market. But then we playfully thought, wow, if we add an “e” we would have PIE. We landed on “Enterprises” to encompass a wide range of services and activities that we would serve up to clients to help them grow. Eureka! When I first said these three words, “Practical Imagination Enterprises” I knew it was exactly what I wanted to convey.

Practical Imagination Enterprises® has served us well all these years as we offer product innovation, marketing and research consulting services drawing upon three streams of expertise: diverse client teams, consumer/customer teams and outside Idea Sparks or Thought Leaders. We mix it all together in an approach that is multi-layered and playful.

Of course it’s no accident that our initials are PIE! But rather than “pie in the sky,” our logo is a global balloon, whose string is gently looped around the company name to signify that it is grounded.

Now for that other meaning… I think tonight is a good time for a tangy, sweet slice of apple pie a la mode.

 

Cheers!

Laurie Tema-Lyn

Practical Imagination Enterprises

laurie@practical-imagination.com

908237-2246

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