Musings: Immersion into a growing new reality

Dear Readers;

I visited the Cannabis World Congress & Business Exposition (CWCBExpo) last week out of curiosity to see how the industry is evolving.

If your image is pot smoking hippies- you’d be surprised to see that the cannabis business today is characterized by professional, smart and sophisticated players.

My objectives were to learn; and my search images were primarily consumer products (not the greenhouses, growers, lights, extraction process and legal services).

The industry is rapidly growing as federal and state regulatory policies are becoming more liberal in many states, medical marijuana and recreational use are becoming legal or de-criminalized in many places. Research into the use of medical marijuana is showing promise in a range of health issues including seizures, cancer and lupus.

Some highlights of my wanderings through the Exhibit hall:

  • Cannabis, CBD (Cannabidiol) and hemp are being used in a wide range of edibles: butters, brownies, gummies, chocolate bars, cookies even water. I found CBD in animal health products– in organic dog treats touted as providing non-psychoactive compounds to help govern animal’s appetite, sleep, mood and memory.
  • CBD infused cosmetics combine CBD with essential oils and other active ingredients to help reduce inflammation, pain and stress while promoting anti-aging and skin vibrancy.
  • CBD infused topicals carefully indicate benefits of skin protection, muscle pain relief and many other benefits.
  • Infused waters and syrups imply medical value and mood/relaxation benefits.
  • There were a variety of vendors displaying other delivery forms including pen-like E-cigarette type devices, discrete canna-pouches (like chewing tobacco in a small teabag) sprays, crystals, vitamin dots and more.

My visit to the CWCBExpo was reminiscent of my annual visit to the Fancy Foods Show. It was exciting to see the new ventures and speak with passionate entrepreneurs about their businesses. I’ll be willing to bet that many of these will over time become block-buster, mainstream products.

The time is right. Turn on the news any morning and local and world events are likely to produce high stress. This world of cannabis is promising some relief.

I invite your comments!

Laurie Tema-Lyn, laurie@practical-imagination.com

 

 

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